Perspectives on building, scaling, and hiring from the HookEG team.
Every founder we work with can name the hire they regret. It’s almost never about the person. It’s about the timing. Bringing on a full-time senior engineer in month 4, a head of marketing in month 6,
Most founders we meet have already tried offshore. Some have tried it twice. The story is usually the same: the rates looked great, the first month felt fine, and by month three the pull-request quali
There’s a version of offshore hiring that most founders have experienced or heard horror stories about.
Most founders treat their first offshore hire like a test.
Every early-stage founder eventually hits that moment where momentum rises, confidence builds, and the instinctive reaction becomes, “Let’s hire.” More engineers, more roles, more structure. It feels