Perspectives on building, scaling, and hiring from the HookEG team.
The typical pitch for founder advisory services falls into two buckets, and both miss the point. One dresses them up as investment banking. The other treats them as coaching with a business card. Neither describes what an operator-stage company actually…
Most vendors selling you an “embedded team model” are selling staff augmentation with a nicer label. The economics only work when the model is real. Context is the scarce asset in any technical engagement, and every handoff destroys it. That…
Picking a bookkeeping outsourcing company isn’t a procurement call. It’s a decision about who owns your books at 11 p.m. before a bank covenant test, and whether whoever touched your ledger last week can explain every entry. This playbook is…
The best outsourcing company for your business is almost never the biggest one. For US companies between 20 and 300 employees, the giants that dominate every ranked list, Accenture, TCS, Infosys, and their peers, are built for Fortune 500 procurement,…
Most B2B sales outsourcing pitches sell one story: hand us your revenue engine, get more back. That is half right. Nobody says out loud where the model actually earns its fee versus where it bleeds pipeline you would have won…
Every founder we work with can name the hire they regret. It’s almost never about the person. It’s about the timing. Bringing on a full-time senior engineer in month 4, a head of marketing in month 6,
Most founders we meet have already tried offshore. Some have tried it twice. The story is usually the same: the rates looked great, the first month felt fine, and by month three the pull-request quali
There’s a version of offshore hiring that most founders have experienced or heard horror stories about.
Most founders treat their first offshore hire like a test.
From Days to Hours: How an Early-Stage AI Startup Built a World-Class Data Science Team for Less Than the Cost of One US Hire