HookEG Blog — Insights on Hiring, Building & Scaling

There’s nothing wrong with experimenting.

We’ve worked with enough startups building AI to recognize a pattern that repeats itself more often than people admit.

Most AI projects don’t fail publicly. They fail quietly.

Right now, every startup is adding AI.

There’s a belief in startups that more revenue solves everything.

That sounds harsh. But it’s true more often than founders want to admit.

Most founders think they know their burn rate.

For most founders, cash vs accrual feels like an accounting technicality.

At some point, almost every founder says it:

Many founders run their business off one number: the bank balance.