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Perspectives on building, scaling, and hiring from the HookEG team.
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Every founder we work with can name the hire they regret. It’s almost never about the person. It’s about the timing. Bringing on a full-time senior engineer in month 4, a head of marketing in month 6,
Most founders we meet have already tried offshore. Some have tried it twice. The story is usually the same: the rates looked great, the first month felt fine, and by month three the pull-request quali
There’s a version of offshore hiring that most founders have experienced or heard horror stories about.
Most founders treat their first offshore hire like a test.
From Days to Hours: How an Early-Stage AI Startup Built a World-Class Data Science Team for Less Than the Cost of One US Hire
There’s nothing wrong with experimenting.
We’ve worked with enough startups building AI to recognize a pattern that repeats itself more often than people admit.
Most AI projects don’t fail publicly. They fail quietly.